A Model Context Protocol (MCP) server that empowers LLMs to use some of Open Srategy Partners' core writing and product marketing techniques.
A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on Open Strategy Partners’ proven methodologies.
This software is based on the Model Context Protocol (MCP) and is can be used by any LLM client that supports the MCP.
As of early February 2025, the LLM clients that support MCP include:
Read our vision paper on how Agentic AI will benefit marketing.
Generate structured OSP product value maps that effectively communicate your product’s worth and positioning:
Create optimized metadata for web content:
Apply OSP’s semantic editing codes for comprehensive content review:
Systematic approach to creating high-quality technical content:
Comprehensive system for optimizing web content for search engines and user experience:
In all of these examples, it is assumed that you will provide the texts that you wish to improve, or the technical documentation that describes the product you are marketing.
Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"
Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"
Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"
Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"
Prompt: "Review this technical content using OSP editing codes: [paste content]"
Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."
Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"
Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"
Install Claude Desktop (or another MCP-enabled AI tool)
Install Python 3.10 or higher:
python --versionInstall uv:
pip install --user uvuv --versionInstall Claude Desktop (or another MCP-enabled AI tool)
Install Python 3.10 or higher:
brew install pythonpython3 --versionInstall uv:
brew install uvpip3 install --user uvuv --versionAdd the following to your claude_desktop_config.json:
{
"mcpServers": {
"osp_marketing_tools": {
"command": "uvx",
"args": [
"--from",
"git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
"osp_marketing_tools"
]
}
}
}
This software package implements the content creation and optimization methodologies developed by Open Strategy Partners. It is based on their LLM-enabled marketing tools and professional content creation frameworks.
For more information and original resources, visit:
This software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons Corporation (“Creative Commons”).
This means you are free to:
Under the following terms:
For the full license text, visit: Creative Commons Attribution-ShareAlike 4.0 International License
We welcome contributions to improve these tools. Please submit issues and pull requests through our repository.
For questions and support:
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